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Joe quickly became known for helping busy people lose body fat fast. Both local and national businesses started booking Joe to speak at Lunch n Learns, Wellness Initiatives, Company Weight Loss Programs and Annual Conferences.  He has given speeches at companies like Smith Barney Morgan Stanley and the Department of Environment Protection and colleges such as the University of Massachusetts, Manchester College, and American International College. Because of these speeches, event planners and wellness committees started referring colleges to Joe as “America’s fitness coach for busy people.” And it’s stuck ever since.